myz-vgb.ru A Business Encyclopedia

Stapel Scale

Definition: Stapel Scale is a unipolar (one adjective) rating scale designed to measure the respondent’s attitude towards the object or event. The scale is comprised of 10 categories ranging from –5 to +5 without any neutral point (zero).

The stapel scale got its name after its developer Jan Stapel. The scale is usually constructed vertically with a single adjective in the middle of the range of values (-5 to +5). The respondent is asked to select the appropriate numerical response category that best describes the extent to which the adjective related to the object is accurate or inaccurate. The higher the positive score selected by the respondent, the more accurate the adjective describes the object and vice versa.

For example, the respondent is asked to rank the quality of food, and crew member service of an airline on a scale ranging from -5 to +5:

stapel scaleFrom the above example, the airline is evaluated as having a high food quality but somewhat a poor cabin crew service.

The stapel scale is like a semantic differential scale with little modifications. It is often used in the situations when two bi-polar adjectives are difficult to find out. The data obtained are the interval and are analyzed in the same manner as the semantic differential data.

One of the advantages of the stapel scale is that it does not require the pre-testing of adjectives to ensure their true bipolarity. Also, it can be easily administered over the telephone. But, however, some researcher finds the stapel scale to be quite complex and confusing.

Leave a Reply

Your email address will not be published. Required fields are marked *

Shares

Related pages


definition outboundwhat is snowballing in researchdelphi method of demand forecastingcharacteristics of a duopolyethical theories listcredit control by rbimarketing macro environment factorskanban production control system definitionmonopolistic competition definitiontraditional methods of capital budgetingsales turnover formulaethnocentric attitude in managementimply means in hindipreference shareholders360 degree marketing definitionconsumer equilibrium definition economicsexamples of laissez faire leadersfour properties of indifference curvesporters five foreceslaissez faire leadership advantages and disadvantagespeak load pricing examplemouton blakeexamples of promotional pricinghertzberg theoryfactoring company definitiondefine geocentric modelethnocentric definitionppt on transactional analysistypes of market structures in economicstypes of factoring in financeoperant conditioning definedmeaning of statutory reserveretention urdu meaningmeaning of pausestaylorism and scientific managementvertical horizontal and multichannel marketing systemspersonal selling process definitiondefine moratoriumdefinition of authoritarian leadershipphysiological barrier to communicationcomputerized accounting system definitionpoachers meaningstable means in hindisale and leaseback agreement templateexample of corporate vmseconomic and non economic factors influencing businessdefine snowballsignificance of classical conditioningwhat is retained earningconglomerate diversification meaningwhat is fixed asset turnover ratiodividend theoriesmeaning of uncertain in hindispearman formula statisticssaleswaveslr definitionwhat are commercial papers in indiaherzberg motivation theoriesblake & mouton managerial gridhrm activitiesbalanced scorecard explainedmonetarist economics definitionsuspense account meaning in hindimax weber principles of managementdefinition of lesseewhat does revitalization meanstability defdefine likert scaleteleological theorywhat is retained profitdefinition of likert scaletimings for neft transferdisguised unemployment examplebank rate policy of rbimeaning of retrenched