A Business Encyclopedia

Reinforcement Theory of Motivation

Definition: The Reinforcement Theory of Motivation was proposed by B.F. Skinner and his associates. This theory posits that behavior is the function of its consequences, which means an individual develops a behavior after performing certain actions.

The reinforcement theory of motivation is based on the “Law of Effect” concept, i.e. an individual is likely to repeat those actions having the positive consequences, and will avoid those behaviors that result in negative or unpleasant outcomes.

The behaviors that elicit consequences is called as operant behavior and reinforcement theory work on the relationship between the operant behavior and the associated consequences and, therefore, is often called as Operant Conditioning. Operant conditioning means, the change in the behavior caused due to the reinforcement (Positive reward or punishment) given after the response.

The reinforcement theory lay emphasis on the environmental factors that shape the behaviors and thus, Skinner believed that environment external to the organization must be designed effectively so as to increase the motivation among the employees.

Thus, the reinforcement theory of motivation mainly focuses on what happens when an individual takes some action. It is observed, that people tend to repeat those activities which gives them pleasure and avoid the activities with negative consequences.

Leave a Reply

Your email address will not be published. Required fields are marked *


Related pages

life positions transactional analysiswhat is business process reengineering explain in detaildelphi technique in hrmdefine classic conditioningdefine single proprietorshipdebtor collection period definitionclassical conditioning by pavlovproduct mix definition marketingwhat is the meaning of ctsinventory turnover ratiosemployee provident fund balanceconcept of classical conditioningherzberg hygiene theorydefinition of substitute goods in economicslaissez faire meanclassical conditioning theory of pavlovmotivation of channel memberswhat is queue disciplinedefinition of poachingdefine distributive bargainingmeaning of internationalizationexamples of quota samplingmethods of training and development in hrmherzberg motivationadministered vertical marketing systemthe carrot principle summarygeocentric approach to staffingdefinition of duopolyinvestment turnover formulameaning of cardinalsspeculating meaningmeaning of queuingunitarist meaningfiedler leadership styleadvertising in promotional mixwhat is the meaning of duopolyemployee empowerment meaningtraining methods in hrmdefine breakevenequity shareholders and preference shareholdersdefinition of revitalisedefinition of hr scorecardlpp in operation researchinventory turnover ratio examplequotasamplingfixed asset turnover ratio exampledefinition of retained profitsg2g meaningformal groups and informal groupsmeaning of sales forecastinge retailing wikipediafactors influencing consumer decision making processinvestment and financing decisionsstratify meaningkiosk banking meaningadvantages and disadvantages of narrow and wide span of controlstaple adjectivemodern organisation theoryansoof matrixdebentures advantageswhat does kiosk meanstatical methodoperant conditioning in marketingexamples of explicit costduality concept of accountingdisadvantages of short term debtoligopoly structuredemocratic or participative leadershipwhat is the difference between forward and futures contractslaissez fair leadership stylegoods with elastic demandoligopoly market structuretypes of semantic barriers to communicationproperties of indifference curve analysissubstition methodassets turnover formulawhat is delphi method of demand forecastingdef ascertain