myz-vgb.ru A Business Encyclopedia

Quota Sampling

Definition: The Quota Sampling is yet another non-probability sampling method wherein the population is divided into a mutually exclusive, sub-groups from which the sample items are selected on the basis of a given proportion.

Simply, Quota Sampling is a form of judgment sampling technique wherein the investigator selects the sample items from the exclusive sub-groups on the basis of his knowledge and professional judgment. In this method, first of all, the quotas, i.e. a proportion in which the sample items are to be selected is set up and then within the quotas the choice of sample items depends exclusively on the investigator’s judgment.

For Example, Suppose an interviewer is told to interview 250 people living in certain geographical areas. Out of which 100 males, 100 females and 50 children are to be interviewed. Within these quotas, the interviewer can select any person on the basis of his personal judgment.

The quota sampling is both economical and less time-consuming, but however there is a chance of personal prejudice or bias of the investigator that can adversely affect the credibility of the results. Such as, if the interviewer finds children insufficient to answer the questions, then he might ask their mothers to give answers on their behalf. Thus, this may tamper the results, and the purpose of research gets unfulfilled.

Leave a Reply

Your email address will not be published. Required fields are marked *

Shares

Related pages


indifferent curvemiller modigliani theoremdefinition of internalizationwhat is id ego and superego with examplesmeaning parlancedefine democratic leadership styleprofitibility indexdividend growth model definitionprovident fund ratethe purchasing power parity theorydefine the elasticity of demandbank deposit multiplierstagger meaning and definitionpromotional pricing strategy definitionwho is a participative leaderliquidity in banking meaningdefinition of teleologystaffing hrmdemand estimation and forecasting managerial economicsdefine snowballhygiene factors in motivationresonate definemeaning of normal profitwhat is job enlargement in hrmfive porterspurpose of induction programautocratic definitiongeneric and grand strategies in strategic managementmeaning of franchiseemarket speculatormax weber classical theorysupervisor meaning in hindijohri windowproperties of isoquantwhat is deontological ethicsmeaning of shortcomings in hindi5 forces model of michael porterdivestiture exampleadvantages of travellers chequeshorizontal integration definition exampledefine credit rationingdialectic methodmeaning oligopolyfixed asset turnover exampleformula of profitability indexdefinition of trait theory in psychologypayback methodincome tax govt of indiasorting meaning in hindijob rotation training methoddebtors collection periodus treasury bond definitiondefinition whistleblowingwhat is monopolistic markethirer definitionfiedler leadership stylesdemand pull inflation graph explanationdefine treasury billsdisinvestment meaning in economicsmsf bank rateethnocentric definitionlaissez meaningdef delegatedefinition of decoding in communication processgeneric strategy alternativesprovident fund employee contributionoutsource definitionrbi acronymdividend valuation model definition4ps of marketing definitionvestibule training exampleprovident definitionmanagement principles by henri fayolprofit economics definitioncaptive pricing definitionsampling distribution definitionwhat is cost pull inflation