myz-vgb.ru A Business Encyclopedia

Ordinal Scale

Definition: The Ordinal Scale is a rank order scale in which the numbers are assigned to the objects to determine the relative extent to which certain characteristic is possessed. It helps in identifying that whether the object has more or less of a characteristic as compared to another object, but does not tell about how much or less the characteristic is.

The Ordinal Scale tells about the relative position of the object and not the magnitude of differences between the objects. Thus, we can say that ordinal scale possesses description and order characteristics and not the distance (origin). Description means the unique labels used to designate the values of the scale, while the order refers to the relative position of the descriptors. By Distance (origin), we mean that a scale has a unique, fixed beginning, or a true zero point.

The most common examples of the ordinal scale are quality rankings, occupational status, ranking of teams in tournaments, rank-order of winners, etc. In marketing research, these scales are used to measure the relative opinions, attitudes, perceptions, and preferences. Such as, if the respondents are asked to rank the most admired companies in India, then they rank the companies on the basis of their preferences and the company ranked first often has more of characteristic as compared to the company placed in the second position.

In the case of an ordinal scale, the equivalent objects are assigned the same rank. Any series of numbers can be assigned to the objects provided it preserves the ordered relationship between the objects. Thus, in the ordinal scale, it is the order that matters and not the relative degree of differences between the objects.

Leave a Reply

Your email address will not be published. Required fields are marked *

Shares

Related pages


def of chroniccommunication meaning in urdumeaning of psychographic segmentationlikert rating scale examplesoperating lease and finance lease differencelaissez meaningethical theoristdefinition of entrepreneur and entrepreneurshipfactors influencing buying decisionpurchasing power parity theoremtheory x and theory y motivationmeaning of liabilities in hindihindi meaning of considerationfiedlers contingency theoryguerrilla warfare definitionlikert management systemorganizational development in hrmdeficit financing meaningdeterminant of elasticity of demandvictor vroom expectancy theory of motivationcorrelated defcardinal utility approachdefine majorlyproperties of ces production functionmeaning of deontological ethicsprovident fund employee contributionregiocentricmicro marketing definitiondefine job enrichmentsystematic sampling methodsporters five forces analysislikert scaling techniquehrm process stepsdefine job enlargementcurrency purchasing power paritywhat does outbound meanneft clearing timingskarl pearson correlation coefficientnpv meaningdefine e-retailinggrowth entrepreneur definitionwho was henri fayolprimal defineseek telugu meaninghost country nationals advantagesreinforcement theory of motivationneft timingconsumer buying process definitionflanking marketingmeaning of cardinal utilitymeaning of hedge in hindiwhat are organisational theoriescomponents of classical conditioninglaw of diminishing marginal costscientific mgt theorydefinition of buyer behaviouroligopolistic interdependencestratification definternationalization meaningconsumer equilibrium with the help of indifference curveexample of ethnocentric approachflatter meaning in hindidefine teleologyutils definitionwhat are the hygiene factorsrowan hrvot definitionin an oligopolistic market there arejudgmental sampling definitiondefinition of speculator