myz-vgb.ru A Business Encyclopedia

Itemized Rating Scale

Definition: The Itemized Rating Scale is an Ordinal Scale that has a brief description or numbers associated with each category, ordered in terms of scale positions. The respondents are asked to select the category that best describes the stimulus object being rated.

The following are the most commonly used itemized rating scales:

  1. Likert Scale: A Likert Scale is a scale with five response categories that ranges from “strongly disagree” to “strongly agree”, wherein the respondent is asked to indicate the degree of agreement or disagreement with each of the statements related to the stimulus object under analysis.
  2. Semantic Differential Scale: The semantic differential scale is a seven-point rating scale with the extreme points having the semantic meaning. The scale is used to measure the meaning or semantics of words, especially the bi-polar adjectives (such as “evil” or “good”, “warm” or “cold”) to derive the respondent’s attitude towards the stimulus object.
  3. Stapel Scale: Stapel scale is a single adjective rating scale with 10 categories ranging from -5 to +5 with no zero points. This scale is usually a vertical scale in which the single adjective is placed in the middle of the even-numbered range (-5 to +5). The respondent is asked to identify how correctly or incorrectly each term describes the stimulus object by choosing an appropriate response category.

The itemized rating scale is widely used in marketing research and serve as a basic component of more complex scales, such as Multi-Item Scales.

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Shares

Related pages


explain expectancy theorywhats straddlemotivation theory vroomprofit economics definitionethnocentric staffing14 general principles of management given by fayolorganisational theory and behaviourcharacteristics of ethnocentrismwhat is a multiplier in economicsskimming pricing strategy definitiondefinition of provident funddefinition of asset turnovermax weber bureaucracy theoryvestibule trainingwhat is segmented pricingblake and mouton modelmeaning of ethnocentric approachvalence definition psychologyspearman correlation coefficient formuladefinition of pert chartinterim financing definitionhygiene factor meaningrensisemployee empowerment meaningwhat is macro environment in marketinggolden parachute meaningpf epfosole proprietorship characteristicssampling distribution meaningmonetary phenomenon definitionpurpose of likert scaledefine effective listeningmsf and bank ratetypes of price elasticity of demand with diagramdemand pull and cost push inflation graphordinal approach in economicsadvantages and disadvantages of equity financingmcclellands theorysampling distribution of sample proportiontheory of scientific management by frederick tayloremotional barriers definitionreport on opening a demat accountdeontological ethics theorydefine digital dashboardpavlov theory dogfixed asset turnover ratio analysiskeynesian multiplier modelmarket development strategy ansoffdelegating authority and responsibilitymax weber bureaucracy theoryspeculation definition economicswhat is johari window modeldef of monopolyhr demand forecasting techniquesporter's five forcetraditional banking definitionlaw of dimishing marginal utilitybrand salience meaningduality meaning in hindilist of inelastic productssocial factors affecting appleteleological theories of ethicsdefine icsiwhat is meant by repo rate and reverse repo ratewhat is suasionan example of an oligopoly5 forces porter modelmanpower planning definitionstrategic marketing auditdealer placed commercial paperelasticity microeconomics definitionmeaning of lessor and lesseememoranda meaningthe law of diminishing marginal utility refers to