myz-vgb.ru A Business Encyclopedia

Bypass Attack

Definition: The Bypass Attack is the most indirect marketing strategy adopted by the challenging firm with a view to surpassing the competitor by attacking its easier markets. The purpose of this strategy is to broaden the firm’s resources by capturing the market share of the competing firm.

The firm can adopt any of the three approaches before launching the bypass attack; they can either diversify into the unrelated products, into the new geographical markets or leapfrog into the new technology. Any of the approaches can be followed, provided the firm is well equipped with the resources and is more powerful than the competing firm.

bypass attack-1

The leapfrogging in the new technology means the firm performs a thorough research and launches the next generation technology with the intention to attract more customers and shift the battleground to its own territory.

This type of approach is very much prevalent in the Mobile Industry; wherein the companies launch new technology one after the other to supersede the competitors. Apple and Samsung are the well-renowned companies that follow the bypass attack.

The war between the Coke and Pepsi is the another example of this approach. The Pepsi used the bypass attack against Coke by launching the Aquafina, mineral water brand, very much before the coke’s Dasani Brand.

Leave a Reply

Your email address will not be published. Required fields are marked *

Shares

Related pages


disadvantages of laissez faire leadershipsix sigma meaning and definitionmeaning sebiautocratic defintionmichael porter five forcesansofs matrixdefinition of inventory turnover ratiovroom expectancy theoryhrm system definitionsuperego examplesquening theorydebtor collection period definitionfixed asset turnover ratio formulajudgemental samplingwhat is bell curve method of performance appraisalsanctuary meaning in urdudefinition of cross elasticity of demanda unique feature of an oligopolistic industry isdifference between demat account and trading accountdefinition jituses of lppspeculative transactionsmeaning of critical path methodvogel method calculatortimings for neft transferdefine entrepreneurship explainlpc model of leadershipdefine coercive powerwhat is the meaning of hedge fundsasset turnover ratio calculationhorizontal integration definition examplemarket challenger strategies pdfoligopolistic characteristicsbusiness cycle and its phasespost office provident fundhr theories of motivationkarl pearson coefficient of correlation pdfmeaning of divestitureconcept of collective bargainingaging schedule of accounts receivableother determinants of demandsales turnover calculation formulaepfo employeeexpectancy valence modelsuasionmeaning of hedge in hindistiff competition meaningmemory jogger meaningdefinition stratifydefinition of computerizationwhat is the meaning of divestelastic demand in economicsfactors influencing consumer buying behaviordifference between cardinal and ordinalthe determinants of price elasticity of demandselective listening definitionclassical organisational theorypayback method formuladefinition of demand elasticitybpr stepsseven seas of communicationitemized definitionmeaning of controllablecapm modeltakeover defence tacticsasset management ratio definitionirr meaningmeaning of retrenched in hindivertical marketing systemsdefinition of liquidity ratiosivan pavlov classical conditioning summarysampling distribution definitionfixed asset turnover rationmeaning of travelers chequedefine determinant of demandmoral suasion by rbibureaucratic management theory by max weberarbitrage trading forex