A Business Encyclopedia


Definition: The Brainstorming is a technique to stimulate creative ideas and solutions through a group discussion. Simply, a process wherein a group attempts to find a solution for the specific problem by aggregating all the spontaneous opinions or suggestions given by each group member individually is called as brainstorming.

In a brainstorming session, a group of 10-15 persons is constituted who are directly or closely related to the problem of discussion irrespective of their fields of disciplines. During this session, the group members are just required to share their ideas or speak out the mind in front of other members and need not worry about how realistic or feasible the solution is.

Generally, the brainstorming is carried on in the following ways:

  1. First of all, the group leader/facilitator outlines the problem requiring a decision. The problem is clearly stated such that the members can easily understand it and focus their direct attention on it.
  2. Once the problem is defined, the participants are asked to share their opinions through which the problem can be tackled. Here the aim is to get as many ideas as possible; its feasibility is checked later.
  3. The participants are required to give away their ideas freely without considering any financial, legal or organizational limitations.
  4. The evaluation of ideas is done in the later stage. Therefore, any criticism, judgement, or comment is strictly prohibited during the brainstorming session, and the participants are told not to indulge in these.

Once the brainstorming session is over, all the recorded ideas are analyzed, discussed and criticized during the evaluation session, during which the actual feasibility of an idea is checked.

Leave a Reply

Your email address will not be published. Required fields are marked *


Related pages

delphi techiquecost push theory of inflation definitiondefinition of ppfwhat is ansoffdefinition of probability samplingdefine convertible debtwhat is scaling techniques in research methodologyblake & mouton managerial gridgeocentric companiesoperant conditioning theory of learningquants meaningego definition psychologypiece rate compensation definitionregiocentric definitionsurplus meaning in hindistructural unemploymentdisadvantages of retained profitsclassical and neoclassical theorymonopolisticcompetitionthematics definitiondefinition for poachinge tailing business modelsbuyout definitionimportance of multiplier in economicsmeaning of voluntary and involuntarywhat is social loafingwhy is frictional unemployment inevitablemanagerial grid leadershipadvantages and disadvantages of forecastingproduction isoquantmnc company meaningdefinition divestrbi cheque clearingarbitrage definitionarbitrage meansscientific management theory examplesreinforcement theory motivationspeculations meaningapplication of henri fayol 14 principles of managementwhat is crr ratedisadvantages of short term debtelectronic cheque definitionbases of market segmentationcharacteristics of monopolistic competition and oligopolypublic deposits wikipediadefine restructurestratified sampling examplesretail audit definitionmethods of demand forecasting in managerial economicsprofitability ratio meaninghenry foyalprofit margin ratio meaningcommunication skills meaning in urduelasticity definition microeconomicswhat is classical conditioning pavlovansoff matirxsubsidiary meaning in hinditotal asset turnover exampleordinal approach in economicsdefine forecasting and demand managementforecasting methods with exampleslabelled credit cardoligopoly definition in economicswhat is job enlargement in hrmasset turnover ratio calculatordefinition dialecticdefine autocratickisan vikas patra for nrimeaning of paybackthe employees provident fund schemebrand rejuvenation strategieswhat is 7cs of communicationdefine internalizationansoffentrepreneurship definition and meaninggrapevine communication definitionoligopoly example productssocial loofingdefinition of social loafing in psychology